Hi, I’m Will – an Architectural Technologist with a creative edge and a deep love for bringing ideas to life through visual storytelling. Based in beautiful Derbyshire, I specialise in architectural visualisation that helps clients see their dreams before the first brick is laid.

My journey started with a sketchbook, a camera, and a love for capturing the world around me. That early passion for art and photography naturally grew into a fascination with design, space and how we experience architecture. After earning my degree at the University of Derby and completing a Master’s in Sustainable Architecture, I dove into the world of practice – where I now work across a variety of projects, but always with one constant: helping people picture what’s possible.

I believe that great design isn’t just about drawings and plans – it’s about emotion, atmosphere and vision. That’s where architectural visualisation comes in. Whether it’s a cosy home extension or a bold new development, I create images that spark excitement, build confidence and bring clarity to the process.

My aim with PICK is to share my growing industry knowledge and provide a service that is truly unmatched in both quality and care. Along the way, I’m committed to passing on the skills and insights I’ve gained – because I believe in growing and a shared knowledge.

At its core, PICK is about more than just visuals. It’s about building a like-minded community, nurturing creative collaboration, and helping to elevate the architectural visualisation industry as a whole.